Most students work hard.
Few work strategically.
Access our College by Design™ framework to turn college into internships,
job offers, graduate school opportunities, and long-term career capital.
40+ partner institutions:
Pitzer College | Claremont McKenna College | University of Tennessee Knoxville | University of Texas at Dallas | Menlo College | University of California, Los Angeles (UCLA) | Cornell University | University of Alabama | Stevens Institute of Technology | Loyola University New Orleans | San Francisco State University | Western Michigan University | Pomona College | National College of Ireland | University of South Florida | Stevenson Institute | McMaster University | Claremont Graduate University (CGU) | Keck Graduate Institute (KGI) | Eastern Michigan University | Harvey Mudd College | Scripps College | Lewis & Clark College | Eastern Nazarene College | East Carolina University | Cornerstone University | Converse University | UNC Greensboro | Roanoke College | Belmont Abbey College | University of North Georgia | California Baptist University | West Texas A&M | Amarillo College | Pacific University | Elon University | Westchester Country Day School | Rotary Youth Leadership Academy |
Pitzer College | Claremont McKenna College | University of Tennessee Knoxville | University of Texas at Dallas | Menlo College | University of California, Los Angeles (UCLA) | Cornell University | University of Alabama | Stevens Institute of Technology | Loyola University New Orleans | San Francisco State University | Western Michigan University | Pomona College | National College of Ireland | University of South Florida | Stevenson Institute | McMaster University | Claremont Graduate University (CGU) | Keck Graduate Institute (KGI) | Eastern Michigan University | Harvey Mudd College | Scripps College | Lewis & Clark College | Eastern Nazarene College | East Carolina University | Cornerstone University | Converse University | UNC Greensboro | Roanoke College | Belmont Abbey College | University of North Georgia | California Baptist University | West Texas A&M | Amarillo College | Pacific University | Elon University | Westchester Country Day School | Rotary Youth Leadership Academy |
Hi, I’m Lasse.
I’ve led keynotes and workshops at 40+ colleges and universities and helped more than 5,000 students think more strategically about how they approach college, opportunities, and career readiness.
My work sits at the intersection of student success, career readiness, and strategic decision-making. I partner with colleges and universities to help students understand how strategic decision-making, purposeful engagement, and strong storytelling lead to internships, job offers, graduate school opportunities, and long-term career success.
College isn’t about access — it’s about strategy
College gives students access to incredible opportunities: alumni networks, employer events, student organizations, professors, campus resources, and so much more.
But access alone doesn’t produce results.
Many students stay busy throughout college without ever building real momentum toward the opportunities they want after graduation. Not because they lack ambition or drive — but because nobody taught them how to think strategically about:
• Which opportunities are actually worth pursuing
• How experiences compound over time
• And how to communicate their story clearly and confidently
As a first-generation college student in the U.S., I faced the same challenge. I wanted to make the most of college, but I didn’t know which decisions would actually shape my future.
What I needed wasn’t more information — it was a strategy.
And that’s the gap I built the College by Design™ framework to address.
What is College by Design™?
College by Design™ is a strategic student success framework that helps students approach college with more intention, clarity, and long-term thinking.
The framework is built around a simple idea: Turning college into real outcomes is not just about working hard — it’s about making strategic decisions that compound over time.
The framework walks students through:
• Aligning their decisions and actions with long-term outcomes
• Identifying and pursuing high-ROI opportunities
• Maximizing the value of the opportunities they engage with
• Communicating their story clearly and confidently
College by Design™ is delivered through:
• Keynote presentations
• Interactive workshops
• Student success programming
• Practical resources for students and educators
Learn more about College by Design™.